Remember the olden days when we didn’t have iPods or air conditioning or the wheel?
Ahhh….the good old days.
One thing was the same then as it is now. People loved sharing stories. They didn’t share them on Facebook or write books for the kindle, they drew pictures on walls with sticks. And the messages are as clear today as they were when they were first drawn.
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Humans are hard-wired to communicate visually, yet we have spent decades teaching reading, writing and grammar even though is has been proven time and time again to be less effective than pictures.
It feels to me like society is starting to come full circle, but with a twist of technology.
It’s Monday morning, let me post a picture of the weather on Facebook.
It’s Wednesday afternoon, let me post a picture of my lunch on Instagram.
It’s Friday night, let me binge watch Orange is the New Black on Netflix.
Pictures are the new words….because they communicate messages quickly and easily to most people.
Here are few words for you to chew on:
85% of the US internet audience watches videos online.
46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.
On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links.
Humans are visual at their core. Language was a human creation. Visuals are part of our biology. We have eyes to see, but our hands can build and comfort and yes….write.
I judge people by their grammar. I do. I read at least one book a week and have been known to read as many as three books in a week. I’m also a writer. I have great respect for books and words and stories that are created in within the walls of a mind. I really, really, REALLY love the craft of writing.
But my love of writing doesn’t discount the fact that we are visual people. Try to explain to someone what a goatee by using only words and no gestures. It’s very difficult.
Times are changing. Texting is to language what McDonalds is to dining. It’s sufficient, but it’s not elegant. It can even be downright repulsive.
But, just as women threw off their corsets to be more comfortable, people are throwing grammar out the window and replacing communication with pictures. We can resist it or we can embrace it as just another step towards returning to the basics.
We are returning to the cavemen that we’ve always been.